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Abu Dhabi-based Pioneer in Supplying High Quality Fresh and Frozen Seafood to Open Five Outlets in International Section
Abu Dhabi-UAE: 23 June, 2014 – ASMAK, the Abu Dhabi-based leading company in aqua and seafood industry, has signed a five-year contract with ‘The Market’ at Mushrif Mall for the supply of fresh seafood.
Under the contract, ASMAK, a pioneer in retailing high quality seafood across the region, is set to open five new outlets in the international section of ‘The Market’ at Mushrif Mall which is divided into three halls for seafood, meat and fruit and vegetables.
ASMAK shops will offer a wide range of fresh seafood locally caught and sourced from the GCC and around the world, including Tiger Shrimps, Farmed Shrimps, Sea Bream, Sea Bass, Egyptian and European Tilapia, Atlantic Salmon and Nile Perch. The produce is sourced from Europe, Turkey, India, Cyprus, Pakistan, Africa and Egypt.
The ASMAK outlets will guarantee freshness and price competitiveness, while enabling ASMAK to supply directly to customers and receive their immediate feedback. The shops will be operated under the Abu Dhabi Fishermen Co-operative Society and in conjunction with the Abu Dhabi Food Control Authority to ensure that the freshness and quality of products are strictly maintained.
His Excellency Hamad Abdullah Al Shamsi, ASMAK’s Chairman, said: “As the International Fish Farming Corporation, we believe that with the opening of our outlets at ‘The Market’ in Mushrif Mall, ASMAK will enhance the shopping experience of customers who are keen on purchasing fresh food selections personally. This ambitious project will enable ASMAK to reach out to our wide customer base that already knows and trusts ASMAK as well as reach thousands of new customers who are eager to explore a wide variety of fresh seafood produce.”
“As a local company with a wide sourcing, packaging and distribution network, ASMAK supports The Market’s strategy of supplying best quality products at affordable prices.”
His Excellency Ali Mohammed Mansour Al Mansouri, Abu Dhabi Fishermen Co-operative Society’s President, said: “We are committed to providing the highest quality of products and services that meet the demand for quality seafood products among Abu Dhabi’s resident population. As part of this priority, we are delighted to partner with a well known brand such as ASMAK. Given its vast sourcing capabilities and advanced processing facilities, ASMAK’s presence will allow us to continue offering our customers a diverse range of seafood commodities at the best value.”
Asmak to Highlight Growing Presence in Regional Seafood Market at Gulfood 2012
Asmak International Fish Farming Holding Co. PJSC, a pioneer in aquaculture and seafood manufacturing and distribution, today announced it will mark a presence at Gulfood 2012 to showcase its wide range of premium quality frozen seafood products.
The annual international foodservice and hospitality exhibition, which runs from 19 - 22 February at the Dubai World Trade Centre, will provide industry suppliers a trade and sourcing platform. Asmak will exhibit at stand number: T-C13, T-C21, T-C93 in Hall Number 7 at the Pavilion.
Mohamed Yassin, General Manager, Asmak, said: “Gulfood 2012 features significant exhibitor line-up and draws a high number of trade visitors, which makes it an excellent platform to establish new relationships and showcase our broad range of products to diverse spectrum of customers. The event will also allow us to highlight our excellent growth trajectory, which we have achieved through expansions and diversifications. We are confident that Asmak is poised to become the market leader in the regional seafood industry and a household name across the Middle East region.
“Asmak’s wide range of farmed, fresh and frozen products ideally caters to the seafood market in the UAE and the wider Middle East. As a natural progression, Asmak has ventured into the retail market segment through introducing high quality frozen and breaded products under the Asmak brand, which will also be showcased at the exhibition. Furthermore, we will leverage the event to highlight our commitment to offer customized products to our valued clients that meet their requirements.”
Asmak is the first company in the UAE to obtain EU and FDA-approved status for its processing plants. The company is also ISO and HACCP-certified, ensuring standardization of its processes and complies with local and international hygiene and safety standards.
Asmak has secured prestigious contracts with reputed clientele including top-end retailers, caterers, institutions and wholesalers in the UAE and Middle East region.
Founded in May 1999, Asmak, a pioneer in the aquaculture industry in the UAE, aims to span all spheres of the aquaculture and seafood industries including fish farming, hatcheries, processing, packaging and distribution of the finest breeds of fish products worldwide with prime focus on the Middle East. While seeking to become the major source for seafood in the region, Asmak also prioritizes the preservation of marine environment and assists in streamlining the fish stock in wild to safeguard the natural diversity of marine life.